Marketing Manager

  • Mumbai
  • 10-15 lakh
  • 4-9 years
  • Views
  • 29 Sep 2016

  • Marketing

  • Internet/ ECommerce
Job Description

Job description

Key Responsibilities:

- Spearheading the entire Digital Marketing activities of fashion

- Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits

- Define online advertising strategy and creation of multichannel advertising campaigns

- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings

- Create, manage, optimize ad spend across these in a data driven approach

- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc

- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.

- Email marketing strategies to drive higher returns

- Developing highly effective & creative demand generation initiatives

- Constantly innovate on channels and advertising to build a competitive differentiation around fashion.

Competencies/Skill sets for this job

Online Marketing SEO Link Builder

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