- Spearheading the entire Digital Marketing activities of fashion
- Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits
- Define online advertising strategy and creation of multichannel advertising campaigns
- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings
- Create, manage, optimize ad spend across these in a data driven approach
- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc
- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing
- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.
- Email marketing strategies to drive higher returns
- Developing highly effective & creative demand generation initiatives
- Constantly innovate on channels and advertising to build a competitive differentiation around fashion.