Manager-Account Planning

Premier Consultants
  • Mumbai
  • 10-15 lakh
  • 6-10 years
  • Views
  • 20 Jun 2017

  • Media Planning/ Buying

  • Entertainment/ Media/ Publishing
Job Description

Understanding consumer viewing habits and trends (via consumer research and TAM/BARC, RAM data)
Pivotal role in devising Annual/ Quarterly Operating Plans (Radio)
Research inputs in formalizing the FPC (Radio), Promo Planning and Evaluation (Radio)
Generating MIS reports for Senior Management for decision making
Media planning for all the clients
Handling a team and managing the work along with the team.
Handling 360 degree media activity (Radio)
Preparing Media Strategy with a proper understanding of Clients business
Updating clients about Media Scenario with the help of Software like BARC, TAM, MAP, IRS and proprietary tools
Preparing report on pre-evaluation and post-evaluation after every campaign to check the effectiveness of it
Researching how and where media space can yield the highest return on investment (ROI) for the client
Developing strategic and cost effective campaigns
Regular meetings with clients and updating them with weekly reports, competition track and upcoming properties

Competencies/Skill sets for this job

Consumer Research Generating Mis Media Planning

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Premier Consultants