A key contributor to the marketing team, this individual needs a strong understanding of sales and marketing in the global environment. This position will work with all aspects of marketing including market research, product development, sales, and advertising.
The ability to adapt to a wide variety of environments and cultures is necessary for this position. It’s highly desirable to be fluent in related foreign languages as this position will deal with foreign economies, politics, and culture on a daily basis.
Major responsibilities will include generating leads by identifying potential global markets. This position will determine the demand for products and services and track progress on these global prospects to increase market share and profitability. Building awareness of the company by participating in trade shows and industry analyst relations may also be required.
It is not uncommon for someone in this position to become a top executive within their company. As a result, strong leadership skills, communication skills, interpersonal skills, and analytical skills are necessary. An individual that is a team player and can motivate employees on all levels is key for this position and success for the company.
In today’s global market, this position must be highly skilled in computer usage on the internet as well as proficient in software programs utilizing spreadsheets, presentations, and other reports. The internet is a major means of communication to this position.