As the head of online media, this person would strategize, ideate and manage all brand campaigns. The Performance Marketing Manager would be playing a leading role in the management of digital projects inclusive of online planning and insight, while managing high quality acquisition programs, optimize campaigns, and activities across the business online platforms. Should be hands-on in the digital marketing performance channels and driving result oriented performance campaigns. She/he additionally ensures that projects within the marketing department are delivered in a timely manner and that they are always in-line with the business guidelines, quality standards, and objectives.
He/She should have at least 2 years experience in programmatic media buying and proficient in Double Click Platform. IT IS A MUST.
It would involve prior experience in SEM, Social Media, display and ad networks, video campaigns over networks and OTT platforms and mobile networks. Knowledge of SEO tactics (link building) would be an added bonus.
Needs to collaborate with agency network partners and internal brand teams for timely execution of the digital media spends.
Strong Technical and Analytical skills are a must Good functional understanding of (and experience in managing) all digital marketing terms like Google Adwords, Double Click, Omniture is mandatory. Strong analytic ability, comfortable with performance product solutions Adept at quick decision making, optimizing campaign to ensure full performance Self-motivated, passionate and proactive; a team player Good knowledge of E-commerce industry dynamics preferred, but not a pre-requisite Well-honed strategic capability balanced with creativity and readiness to roll-up sleeves to drive success/impact
Programmatic Media Buying is Must