Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet client goals.
roven Experience of running paid campaigns in Google, Bing, Facebook, linkedin for last 2 years
Develop and manage digital marketing campaigns
Plan & execute social media strategy ( monitor companys presence on social media)
Manage & maintain website(s)
Write & optimize content for the website & social networking accounts (eg Facebook ,Twitter,Linkedin)
Track & analyse website traffic flow & provide regular internal reports.
Attain key performance indicators such as reducing website bounce rate,improving conversion.
Fix any error / bugs in online content.
Identify new trends & technologies to be competitive.
Sound communication & interpersonal skill
Google Adword certification is must
Exp with social media,Google Adwords & email campaigns & SEO/SEM
Sound knowledge of web analytic tools- Google analytics,Web trends
Skills & experience in creative content writing for digital platforms
Working knowledge of ad serving tools (eg DART , Atlas)
Good in MS- Office.