5 Must Reads on Personal Branding


We bring you a repository of a few must reads that can help you through forming, establishing and sustaining your personal brand. 

Career Distinction - Stand Out by Building Your Brand by William Arruda and Kirsten DixsonCareer Distinction
Stand Out by Building Your Brand by William Arruda & Kirsten Dixson
Date of Publication: 12 June 2007 | 224 pages | Published by John Wiley & Sons

Known as one of the best-selling personal branding bible, this book enables you to study how others perceive you, teach you how to reshape those perceptions to achieve your career goals and enable you to communicate your message about your personal brand clearly and consistently. This book makes you strongly believe that in order to thrive in this environment; you must identify your personal assets and clearly communicate your unique value. It also shares real life stories of people who have achieved professional success and fulfillment by knowing and living their personal brands.

You Are A Brand! 2nd Edition
You Are a Brand! How Smart People Brand Themselves for Business Success by Catherine KaputaIn Person and Online, How Smart People Brand Themselves For Business Success by Catherine Kaputa
Date of Publication: 18 October 2012 | 272 pages | Published by Nicholas Brealey

Leverage the power of a personal brand, harness your potential and take charge of your career is what this book teaches you. It is a guide to take charge of your career through the one-of-a-kind brand that is you by highlighting the self-branding odysseys of savvy professionals and budding entrepreneurs.

The Brand Called You

The Brand Called You - Create a Personal Brand That Wins Attention and Grows Your Business by Peter Montoya and Tim VandeheyCreate a Personal Brand That Wins Attention and Grows Your Business by Peter Montoya & Tim Vandehey
Date of Publication: 03 October 2008 | 288 pages | Published by McGraw-Hill

The international bestseller became a sensation for professionals seeking to imbibe vital principles and skills of personal branding. As a book that shows you how to create your personal brand through steps on crafting emotionally resonant messages, create top-quality branding tools, communicate right with your network and attract a constant flow of business through an impressive personal brand.

The Brand You 50 by Tom Peters
The Brand You 50 - Tom PetersDate of publication: 15 Dec 1999 224 pages Published by Knopf

Management guru Tom Peters first came up with the term Personal Brand in his article – The Brand Called You – in 1997. It found plenty of takers and the idea of branding yourself was born.
That’s reason enough to make this book one of our must-reads. But there are a couple more. The book is as true today as when it was written back in 1999. And then it presents the essence of personal branding: that a brand by definition must be distinct.
Peters suggests that over time companies will eliminate white collar jobs and downsizing will become a way of life. To survive each of us has to define what we stand for and make “a commitment to growth …at almost any cost”. His point: make a choice to stay committed to yourself. Then turn yourself into a distinct brand, valuable for your employer but also for yourself.

Be Your Own Brand
Be Your Own Brand - A Breakthrough Formula for Standing Out from the Crowd by David McNally and Karl D SpeakA Breakthrough Formula for Standing Out from the Crowd by David McNally & Karl D Speak
Date of Publication: 10 October 2003 | 148 pages | Published by Berrett-Koehler

As we register a new definition of Brands surpasses products and businesses to reach out to individuals, the book Be Your Own Brand shows you how to make the most of it. In the contemporary business environment personal branding, like product branding, enables one to create a special type of relationship fueled by a strong belief system and tied to an emotional connection. Through this book, the authors present specific tools for success that include simple principles that define the characteristics of a branded relationship; help readers understand the importance of relationships as the currency for success in their personal and business lives.

We give a thumbs up to these books on Personal Branding. Do share your book suggestions on personal branding with us in the comment box.

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